Building a plan like a sales guy

I want to provide a breakdown of my plan for this year and put some things into context.

In the same way we think about sales quotas and adjust for key periods in the year I built a seasonally adjusted plan and set a theme for each quarter.

The main reason for this comes from an idea in Eric Orton's book The Cool Impossible.  He talks about the foundation blocks of good running. I wanted to put some blocks into place in terms of mileage and pace but most importantly I want to learn and understand what it takes to get better. Hence an overall theme for this year is Better is Better.

What each theme means;
Momentum

Q1 just like in my day to day work is about building momentum,  laying down a foundation for what is to come later in the year.
Consistency

I talk to new hires about what happens after their first three months. The key to success is getting consistently good at what you do. In Q2 I plan to focus on the consistency of my plan, building in hill and speed work. Longer runs in zone 2 using pace and heart rate.
Strength

Not that I am ignoring strength until the summer.  I work on a core routine however I want to use this time to find alternatives to building strength whether that is diet or a particular routine. I read on manvmiles.com about the paleo gym he is using as part of the Marathon des Sables preparations.
Endurance

My main marathon for this year will be in October and I want to take a full hour off my previous time (Dublin 2013, 4.10.13, Marathon PB 4.02.41). Not only that but this quarter I will focus on the building blocks for a much longer race in 2016.

What you measure gets done, monitoring pacing
It's true that the best sales people are not necessarily the ones who are best are pitching or negotiating. In fact the most successful sales people I meet are also the most organised people you will ever meet. They know the details not because they have memorised or studied them but because its their business and their details.

With that in mind I know how many days in each month I need to run, what mileage I need to complete on each run. I am getting a handle on my average pace which will allow me to tweak the plan as a I work through the year.

I am capturing data and staying on track with a pacing model - my team and I live in our pacing model everyday - so its an easy transition!

Data enables us to make decisions, the better I can understand the data the better I can become. Gets me back to Better is Better. I am also conscious I can possibly get bogged down in data. So here are a couple of key points I am measuring. Miles per shoe and is there a correlation to shoe type and pace? Also if I take this data to a specialist shoe store like Run Logic will this influence the shoes I choose. Miles run on different surface types may influence this also, hence why not capture that to.

By the way if someone can help with the google doc and some analysis I would appreciate some tips and advice.